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SAGE and the Addinsight intelligent transport system is providing road authorities with unparalleled traffic insights and data...

Transport & Infrastructure


SAGE Automation’s connective data solutions and DPTI’s Addinsight System together are giving road authorities unparalleled traffic insights


Connective data, network and power solutions, productisation of connective technology, advanced manufacturing, data analytics portal, intelligent transport systems (ITS) integration. 


Nationwide, Australia

James Cox, DPTI Addinsight Principal Engineer, Traffic Management
Centre Development Team.

“SAGE Automation have been able to take our integration.
high-level ideas and bring them to reality. I have no
hesitation in recommending them for integrating
products on the Addinsight platform."

About Addinsight: the future of smart motorways

Addinsight is the traffic intelligence system developed by the South Australian Department of Transport (DPTI).

It provides real-time road traffic analysis using Bluetooth sensor technology and analytics software. Whether it’s real-time travel alerts for road users or visualising travel data for informed future planning, the Addinsight System offers authorities the potential to transform the road experience.

The technology is being used by nine road authorities across Australia and New Zealand and is receiving international interest.

 Read more about Addinsight.

Challenge & Solution

In order for the Addinsight System to work on a road network, transport authorities require sophisticated connective hardware devices that receive and transmit data back into the system. These devices need to be installed across pre-existing roadside infrastructure and communication channels.

This is where SAGE Automation comes in...

As preferred partner, SAGE engineers, manufactures and integrates connective data solutions for Addinsight. SAGE has also developed new product variations and a web analytics platform to help road authorities implement and harness the Addinsight system to its fullest capability.

 Read more about SAGE's Addinsight products and solutions. smart motorway hardware solutions

Outcomes to-date

Long-term partnership: SAGE has been innovating connective data solutions for the Addinsight System since its first development.

Nation-wide rollout: It’s supplying the components required for the nation-wide uptake of the technology and is ready to respond to expected international demand.

Product development: SAGE has developed numerous product variations such as 3G and WiFi comms, solar Bluetooth capture solutions and a School Crossings System for greater safety around schools.

Web portal interface: In addition, SAGE’s Web Portal Interface processes and displays Addinsight traffic data specific for each client, giving them greater ability to plan for specific projects.

See our Product Brochure for a full list of solutions available.

“SAGE’s professionalism and ITS experience has enabled the devices to be integrated seamlessly into our ITS network. SAGE’s engineering and manufacturing capability has enabled the product development to include products like 3G comms, PoE, solar powered and static sign versions,” – James Cox, DPTI.

Project snapshot: Real-time travel signage reduces peak holiday congestion

Real-time travel VMS
South Australia’s road authority (DPTI), wanted to address the annual congestion experienced on Port Wakefield Road – the main highway to one of the state’s most popular holiday regions. With Easter long weekend fast approaching, SAGE Automation were tasked with delivering a solution.

In this case, the solution was a series of Addinsight Bluetooth capture stations and real time travel signs that would allow motorists to choose alternate routes based on real-time travel alerts.

The road experienced considerably less congestion than previous years, and the new signage attracted positive road user feedback and media coverage.

“I was particularly impressed with SAGE’s efforts to deliver the Port Wakefield Rd travel time signs against extremely tight time frames and I believe we have achieved 100 percent up-time since they were installed,” Mr Cox said.


Project snapshot: Web Portal provides route trending data for civil works

Real-time travel data for smart motorway

A major part of civil construction projects is in scheduling construction around peak traffic periods to minimise impact on road users.

To address this requirement, SAGE’s Web Portal gave the Logan Expressway project team route trending information derived from the Addinsight System. Data included travel time in real time, upper limit travel time and baseline travel time. The trend data helped the project team minimise traffic congestion during works through planning and real-time analysis.

“SAGE deployed Addinsight for travel time management within a construction zone for the Logan Expressway Project. SAGE used the Addinsight APIs to extract the raw travel time data to enable the project team to understand the key project routes’ congestion issues through a web portal, ” Mr Cox said.

Addinsight Product Brochure

It has never been easier for road authorities to make well-informed decisions. Whether it’s real-time travel alerts for road users or visualising travel data to inform future planning, the Addinsight System offers authorities the potential to transform the road experience. 

Download the full Addinsight product brochure to learn more. 

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